These male-oriented ads for Viagra carriying images of middle-aged women try to erect the message that a little pill of Viagra is enough for you to do ‘what spring does with the Cherry trees.’
The campaign, created by Z Mexico, says that âa little bit can be a lotâ. However the women in these ads are not appeared to be so attractive to a general group of viewers. The advertiser might have played it intentionally, as consumers of Viagra are generally above 40 years old(is it a fact?)
Credits:
Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director / Copywriter: Cristian Rocha
Creative Directors: Sergio Sharpe, Carlos MartÃnez
Art Director: Luis Fernando Sánchez
Photographer: Shutterstock