Small is enough

Dr Prem Digital Healthcare Marketing

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These male-oriented ads for Viagra carriying images of middle-aged women try to erect the message that a little pill of Viagra is enough for you to do ‘what spring does with the Cherry trees.’

The campaign, created by Z Mexico, says that ‘a little bit can be a lot’. However the women in these ads are not appeared to be so attractive to a general group of viewers. The advertiser might have played it intentionally, as consumers of Viagra are generally above 40 years old(is it a fact?)

Dr Prem Web Design and Development

Credits:

Advertising Agency: Z Mexico

Chief Creative Officer: Raúl Olvera

Executive Creative Director / Copywriter: Cristian Rocha

Creative Directors: Sergio Sharpe, Carlos Martínez

Art Director: Luis Fernando Sánchez

Photographer: Shutterstock

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