Marketing Guide

How a small business can overcome social media hurdles

Running accounts on various social media for your small business can become a hurdle to cross in today’s fast-moving online world that has a fierce competition going on. A small business cannot allocate a full-time resource dedicated to handle its social media posts as it is still in nascent stages and has limited people to support it. Social media, on the other hand, is time-consuming as there are too many upcoming social sites and it is really difficult to engage people toward your business. So, what steps should a small business take under such conditions? Check out some of the ideas to handle this social media pressure on your small business’ marketing.

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Keep patience and ensure constant engagement

It is not at the blink of an eye that you will share information on your newly created business page and people will start following you. There are several players in your industry that would have attracted customers in big ways. So, you need to keep your calm and wait for your efforts to produce results. Once you are able to attract followers, do not reduce your efforts and keep them engaged. Remain in constant and frequent conversations, but do not keep posting so much that your followers’ timelines get flooded with your business feed. Additionally, avoid always talking about business. You should keep a healthy mix of informational, humorous, conversational and business posts.

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Share real-life experiences

Try to be as social as possible on social media platforms. People do not always like mechanical stuff being fed to them. So, bring some real-life experiences in front of them. Make some customer videos or take pictures of people using your products and share them in your posts. That can create more impact on people rather than giving them a detailed description of your products.

Take feedback from customers

Your customers will get more engaged and show more interest when you ask them to provide feedback on how they liked your products or services and the way you could make improvements in your services. You should also respond to all customer queries to clarify your point of view to them. Thus, you won’t receive any negative publicity from an unsatisfied client. It shows your genuineness to your customers and they would like to buy repeatedly from you.

So, without investing much time, you can attract potential customers if you strike the right chord at the right time.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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