Skittles has launched this humorous television advertisement campaign to strengthen its brand name and to add more consumers in their list. The campaign has been designed partially like fairy tales and focuses that the product is very satisfying and gives boost to those desires that are usually unfulfilled in real, world in that way providing sense of accomplishment as well. The advertisements are showing a boy uninterested at school puts a bunch of Skittles in his mouth and instantly disappears in a rainbow-colored cloud of smoke. He suddenly appears in heaven next to an angel and there he satiates his inner most desires.
The presentation of the campaign is unquestionably fantastic that has the capacity to make people chuckle effortlessly. Each advertisement of the campaign is divided into two parts, the first round of consumption of Skittles shots up the boy to heaven while the second round of consumption gives room to satisfy his desires. The punch line of the campaign says, ‘No handful is ever the same’. The campaign was developed by TBWA, Toronto.
Via Advertolog
