Advertising Guide

Skating on a smooth idea


Taking a break from their hectic life schedule, this ant couple is having a romantic furniture skating. This is the idea of this print advertisement for Pledge, the furniture polish.

The ants are shown skating on the polished surface of a table. The image conveys the intended message- Pledge makes the table smooth. However, this skating exercise would not be healthful for the ants. As every romantic rendezvous has an unhealthy side, these photoshop created ants also face the same destiny at the end.

Though the concept is impressive, there is no copywriter, as in the case of the smoker’s bed. Of course, the idea is conveyed. But, words can add some magic to this idea. Even a magician says ‘abracadabra’.

Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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