You wonât upload the photo of somebodyâs butt instead of your face on face book, unless you are such a jerk. But even if you are not a jerk, you can upload the images of butts (others or your own) âfor a good causeâ. The Colorectal Cancer Association of Canada wants you to show the butt to your friends. Man, that will be gross, you think?
The campaign helps online users to upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook. The campaign is also backed up with transit ads, digital boards and a television commercial.
Via: Inspiration room
