Sherwin Williams has recently launched this print advertisement campaign to promote its new product ‘quick dry’. The campaign apparently aims at conveying how fast the paint dries up. The advertisements are showing some extreme situation that clearly underscores the product benefit in a fascinating depiction. It shows a boat almost entering into waters and still being paint to depict the fact that paint would be dried up as it will enter the waters.
Another advertisement shows a bench in a park is being painted and a couple is comfortably sitting on that part of the bench which has been painted just a moment back. The campaign represents a perfect and appropriate exaggeration of the idea. The presentation of the campaign is expressive enough to speak for the product. The text of the ad reads, ‘Quick dry’. The campaign was developed by La Mesa Santiago, Sili, Chile.
Via Elmaltshift
