This is an advertisement from Arena swimming wear with eye-catching visuals. Arena boosts its affiliation with water branding it as ‘Water instincts’. This ad is conceptualized and executed by Lower Pirella, Italy.
However, the concept of photography does not seem to be exclusive one as the concept has been spotted earlier in one other photograph, the only difference was that of shark featured in Arena ad.
Arena’s strong affiliation with water compels it to relate itself with Sharks who is virtually a ruler of the seas. Even in the TV commercials Arena tends to take on adventure with the sharks. In its TV commercial, it attempts to establish people using swimwear of this company are playful even with sharks.
Via Ads of the World
