This is a slightly puzzling advertisement campaign for shampoo planet. The campaign probably trying to emphasize how it makes hair styles beautiful in an extremely natural way. Moreover, many interpretations can be speculated out of this particular campaign. Seeing at them first, it gives impression that it treats hair using natural nourishment in place of organic and chemical elements.
The other interpretation could be made that it helps making hair beautiful which be appearing like natural style of hair. The advertisement showing trees rooted in head may reflect that it makes hair stronger. However, the trees have been trimmed in order to show the reshaping aspect of the campaign. The art direction of the campaign is actually remarkable. The campaign is credited to Kesselskramer, Amsterdam.
Via Adverbox
