A gaming table that suddently gyrates and transforms into a mobile phone…well, that’s Viacom’s latest farcical excuse for an ad, which is conveniently named ‘Shake Ta Life’. Shakes logic and sensibility, I would say! Cringe-evoking, the ‘in your face’ absurdity of the ad teases, taunts and eventually falls miserably short of expectations. Not that one was impressed with the opening, but we say ‘why on earth..?’I would have been happier if the plastic blocks in the barbeque-shaped game handles transformed into steak instead. That would have been a lot more palatable!