Veikkaaja, the sports magazine in Finland, is searching some real or pretended Finnish sports fans. Well, sure, in another way, they are searching more subscribers.
This print campaign for the magazine, developed by hasan&partners, Helsinki, presents some interesting finnish sports fans and legends about them.
One ad says about the legend of the cobbler from Milan who sold his roof tiles to see AC Milan in the finals of the Champions league.
Another ad says about a more interesting one- Football club HSVâs most dedicated fans can choose to be buried in an exclusive supporters only cemetery. Well, real die-hard fans indeed.
The campaign also invites people to share a Finnish sports fan legend and win attractive prizes.
CREDITS:
Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: Ilkka Juopperi &Tommi Vallisto / Ikongraphics
Via: Advertblog
