Ron Nurwish seems loves his city too much, he is excited and angry with Tourism Toronto’s branding campaign. After its failed venture with “Toronto Unlimited” and spending $4 million for without any result the city officials are up with another campaign plan. Its called “InfoTogo”. Ron is irritated because even this campaign, as he feels, wont serve any purpose to the in-coming tourists.
Let’s take a look at the info pillar, the vehicle for the city’s new brand…
A tourist walking past the pillars would be forgiven for not realizing that these are actually maps and info stations where they can find out about local attractions and find their way around town. Worse there are 12-feet tall pillars, where the tiny info logo would be a good ten feet off the ground and even less noticeable.
A city branding goes haywire with three screwed up campaigns
Toronto Unlimited,
Live With Culture,
and infoTOgo
Enthusiast and true Toronto city lover that Ron is, offered couple of solutions here,
Stronger City of Toronto branding
Redesign the pillars
