Fear has a power. It makes us do things which we have earlier considered as impossible to do. Well, there are scientific explanations about fear and its influence on human psyche. This print campaign for Science world banks on this âfearâ factor.
The campaign, developed by Rethink Communications, presents claims like Daredevils are born loving fear and You see better when youâre scared.
CREDITS
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple for âBungee Babyâ, Patrick Norman for âClown Jumpâ and âJasonâ
Via: Science world
