Scarlett Johansson has signed a multi- million deal with beauty care company L’Oreal. HIP High Intensity Pigments is the new cosmetic line Johanson will be associated with. The match point star who has earlier endorsed Calvin Klein fragrances will also do promotion for additional make up and hare care products for L’Oreal. Her first TV commercial will be shown during the 63rd Annual Golden Globe Awards(R)ceremony, broadcasted on American television on Monday, January 16, 2006.
To crack this deal with four times Golden Globe nominator industry observers feel L’Oreal has paid $3-4 million annually. L’Oreal hopes to generate $50 million of sales in the first year a spokesperson informed. Johansson said:” It’s wonderful to be working with L’Oreal, a company that has celebrated independent women for years.”
Adweek informs L’Oreal spent approximately $300 million on ads in 2004 and $270 million through the first 10 months of last year, per Nielsen Monitor-Plus.
