Fake signatures in the name of Rhinoceros, Tapir and Hornbill- but with a good intention. This is not forgery , but just an advertising g effort to make awareness among us about the necessity to save the rain forests.
This print campaign has been developed by Grey Group, Kuala Lumpurfor Malaysian Nature Society(MNS). The campaign consists of signatures (supposedly) of Rhinoceros, Tapir and Hornbill. The signatures have the shapes of these animals.
The copy reads- Sign for the Rhinoceros.
Join the petition to save Temengor Rainforest at www.mns.my
We are not strange to advertising efforts using signatures– Amnesty International: Your signature can change many things
CREDITS
Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Richard Chong
Copywriter: Nadia McDonald
Producer: Peter Soo
Illustrators: Jack Wong, Vince Low, Richard Chong
Via: Ads of the world
