Advertising Guide

San Jose Blood Bank: Blood Donation

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Even a rubberband, if it is intelligently placed, can communicate a great message. This ambient work for encouraging more people to donate blood is an exampale. The direct marketing effort has been developed by Publimark, San José, for San Jose Blood bank .

In costa rica, selling and buying blood is prohibited, and only voluntary blood donations are encouraged. To encourage people to donate blood, the agency made a clever use of the rubberband that wraps the news paper. It was actually a clever way of reminding people to the need of donating blood.


Advertising Agency: Publimark, San Jose, Costa Rica

Creative Director: Javier Zeledón

Art Director: Milena Soto

Copywriter: Javier Zeledón

Photographer: Tadeuz Jalocha

Additional credits: Franklin Guevara, Garret Britton

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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