Even a rubberband, if it is intelligently placed, can communicate a great message. This ambient work for encouraging more people to donate blood is an exampale. The direct marketing effort has been developed by Publimark, San JosÃ©, for San Jose Blood bank .
In costa rica, selling and buying blood is prohibited, and only voluntary blood donations are encouraged. To encourage people to donate blood, the agency made a clever use of the rubberband that wraps the news paper. It was actually a clever way of reminding people to the need of donating blood.
Advertising Agency: Publimark, San Jose, Costa Rica
Creative Director: Javier ZeledÃ³n
Art Director: Milena Soto
Copywriter: Javier ZeledÃ³n
Photographer: Tadeuz Jalocha
Additional credits: Franklin Guevara, Garret Britton