We have seen how homeless homosapience were belittled, albeit unintentionally in that campaign supporting the cause of animals who have lost their natural habitat. Here is another instance of insensitive photoshop abuse to the homeless people, indeed for a good cause.
The campaign, developed by Publicis Conseil, Paris, for Samusocial, features homeless people with photoshoppically disfigured limbs. The copy reads- The longer you live on the street, the harder it is to get off it
CREDITS
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
