This is a fantastic and visually compelling television advertisement launched by Samsung mobile to promote its latest range of slimline phones called the Ultra Edition II. The advertisement titled ‘Millimeters Matter’ focuses to boast its phone while showcasing beauty of natural world through using microscope. The advertisement is showing how ultra thin pies and deserts affect ultra small insects in an interesting manner. In fact, a war has been waged on smallest insects by attacking them with ultra thin deserts, which virtually knocked them out.
The advertisement has displayed remarkable picture of microscopic world. The presentation of the campaign is not only captivating but it’s a visually delight to watch. The product benefit has been brilliantly outlined in the advertisement and it has conveyed its message in an effective way. The text of the advertisement reads, ‘Millimeters Matter’.
