Samsang: touching life with humour

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Whenever Samsang comes up with a new campaign or ad, they put forward some clever ideas. This campaign, for Samsang GPS phone, created by Leo Burnett, Lisbon says there are short-cuts in life to achieve anything. Samsang never stops touching life with a slight touch of humour.

These ads describe the usually long, tiring ways of becoming a minister, to decorate your house and to make your book a best seller. Then the ads present the short-cuts in a humorous way.

Apparently, this is an intelligent campaign created with much thought and effort.

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Credits:

Advertising Agency: Leo Burnett Lisbon, Portugal

Creative Director: Chacho Puebla

Art Director: Luciana Cani

Copywriter: Pedro Ribeiro

Account director: Paula Lopes

Account executive: Tiago Reis

Via; Ads of the world
decorate your house

make a best seller

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