Salvation Army has recently launched a hard-hitting advertisement campaign titled ‘Invisible’. The campaign includes TV, print and online to make people aware of homeless people. This television advertisement is showing a shopping public people are moving with without noticing the predicament of the homeless people who are always there but invisible for the other people.
A nice ad campaign by Salvation Army, however, the print ads of this campaign was more effective than this one. The ad has been credited to ACLC, Toronto.