RWE: A giant can make a difference

In this commercial, RWE Energy tries to express its love and ‘corporate social responsibility’.

The animated video shows an alien giant lands on earth and tenderly serves the earth to keep it green. It carefully walks over the earth, makes wind farms, fixes high voltage wires and mines clean coal.

The commercial, created by Jung von Matt / Elbe, Hamburg, says- It can be so easy to make big things happen. When you’re a giant.

Credits:

Advertising Agency: Jung von Matt / Elbe, Hamburg

Executive Creative Director: Sascha Hanke

Creative Directors: Jens Pfau, Tobias Grimm

Director: Andrés Rosas Hott

Creative Director: Kaj Steveman

Concept Sketch Designers: Joel Sundberg, John Wallin

Via: Adgabber