Roles and responsibilities of an online marketing manager

online marketing manager
Dr Prem Digital Healthcare Marketing

For most of the online businesses, there is different importance of its managers but marketing manager is a vital part of any organization. When we talk about online marketing, we know that an online marketing manager is very important in an online market as he is the one who manages all the marketing dealings and finds operational solutions for the business.

Online marketing manager

An online marketing manager is responsible for getting results from web-based programs. An online marketing manager works within an organization to create marketing programs that fit the needs of the business and consumers as well. The major work of the manager is to work with customer’s websites in order to make them effective and helps in the promotion of company’s product and services.

He or she plans how to improve the text and design of a website in order to increase the selling of online products and services. The online marketing manager creates effective plans that can help and convince customers to buy the products and services of the company. He or she must ensure that the product or services of the company can meet the requirements of their clients.

Role of an online marketing manager

Online marketing manager is a person who has a special focus on digital marketing. He or she needs to have complete knowledge about computers, must know how to make strategies to drive online traffic, making required improvements to the website, strategies for social media in order to make better image of the company in the online market. Online marketing manager should know how to manage an online brand and product campaigns in order to raise brand awareness.

Plans and manage the digital elements of the company

The major role of the online marketing manager is to plan effective strategies for the betterment of the company. Effective strategies help to generate more revenue from the internet. The manager carries out tactical approaches and manages a team of specialists who can help to implement the strategies and plans.

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Establishing the online marketing objectives

The online marketing manager works with other departments to establish online marketing objectives. Online marketing manager ensures that the objectives are specific, measurable, realistic, achievable, smart, and time specific for short as well as long term. This can be beneficial in making people aware about company’s product and services.

Selecting online target market

Online marketing managers should recognize and select their target market before deciding on specific online marketing strategies. If they know who their potential customers are, online marketing managers will be in a better position to know about their needs and can easily provide the desired products or services to their customers. This can help in establishing a better image of the company in an online market.

Developing online marketing mix

Online marketing managers are responsible for developing the online marketing mix. Marketing mix is a set of controllable variables that should be managed to satisfy the targeted online market and achieve desired goals in an organization. This may include price, place, promotion and product as the manager has to make effective strategies to make them work in a systematic way.

Implementing and controlling marketing activities

It means executing the marketing plans and creating required changes to existing plans. A plan is nothing unless it changes into work and online marketing manager helps to implement plans. He knows when, where, and how to implement a plan in order to control marketing activities in an organization. An online marketing manager is not only helps in selling products online, but also makes things happen as planned.

Summary

Online marketing manager is a person who manages online systems and plans of a company. He is responsible for any development and achievement of the company.

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