This outdoor campaign has received considerable appreciation worldwide and managed to win bronze at Eurobestlive 2006. The advertisement campaign is promoting Roedter Knives. The advertisement is showing probably what it can cut in a manner that the victim if it is a living being does not even come to know. For this purposes the campaign has used two posters put together giving impression that it has been cut by the knife. The poster is carrying photographs of a fish and a cow.
Though the advertisement was awarded bronze at Eurolive, the art direction of the ad does not seem to be up to the mark. The advertisement campaign has been conceptualized and created by Leo Burnett, Frankfurt.
Via emaltshift
