Copy: Every year 40 people die using a mobile phone while driving.
Copy: Most traffic accidents happen between 4 and 6 pm.
Copy: One out ten traffic victims is pedestrian.
This is a powerful advertising campaign launched by Vereniging Verkeersslachtoffers, the Dutch Association for Traffic Victims, to raise awareness for road safety. The campaign used coffin as the basic theme around which every ad revolves. Moreover, the advertisement has used strong visual sense accompanied with facts to appeal to the people.
The first ad has recently won Bronze at the Eurobest advertising festival in the category of print advertisement. The campaign has been created by Ogilvy, Amsterdam.
Via Hout Lust
