Childhood is precious. Everyone needs precious and sweet memories to continue their lives. But, what about a child who is mistreated by words? Indeed. Words hurt a lot, and unfortunately the scars remain for the rest of their lives. This campaign from CAF onlus –Center for mistreated children and families in crisis, voices its concern.
CREDITS
Agency: Grey, Milan
Executive creative director: Francesco Emiliani
Head of art: Francesco Fallisi
Head of copy: Simona Angioni
Art director: Letizia Bozzolini
Copywriter: Livia Cannelletti
Account manager: Lilli Guacci
Account executive: Vito Plantamura
Art buyer: Virginia Salvucci
Agency producer: Angela Ferrante.
Via: inspiration room
