Rentrak is an information management company which serves clients in media, entertainment, retail manufacturing industries and advertising. Last week it launched AdEssentials, the latest in Entertainment Essentials(TM) suite of media measurement services and hopes to redefine the media measurement in the digital media era.
Similar to functions of Rentrak’s earlier OnDemand Essentials(TM), the cable industry’s on demand content measurement and analytical system, AdEssentials will comprise of a slew of transactional measurement tools and analytical capabilities that are designed for use by cable operators, content providers, advertising agencies and advertisers.
Via [PRnewswire]
