Be it the stock market or the consumer mind map in most of the segments companies do not compete with each others but with brands and perceptions, differentiation and positioning. A brand is a top notch unaided recall world brand only when it enjoys leadership position in those key markets and beyond. Coca Cola has always been every market researcher’s delight. In 2003 Annual Readers’ Choice Brand of Survey declared a new winner on the bloc, the no more baby Internet firm, Google. Google ranked first followed by Apple on the survey.
Google in its branding exercise always creatively played with its logo. There must have tons of thoughts and strategies discussed before a logo gets a green.
Here we have a list of 10 rejected Google Holiday logos. Hilarious and thought provocative. Don’t know where Philipp Lenssen get all these from? Fun.
Supposed to be celebrating: 130th Birthday of Mondrian.
Reason for rejection: Too abstract.
Supposed to be celebrating: 150 Years of Cigarettes.
Reason for rejection: Too politically incorrect.
Supposed to be celebrating: Children’s Day 2003.
Reason for rejection: Too childish.
