This is a hard-hitting print advertisement campaign launched by Refuse to create awareness about domestic violence. The campaign focuses on the fact that around 90 percent of the domestic violence is being witnessed by children, but they cannot report it. Therefore, the ad urges people to report any domestic violence they come across. The campaign is showing letters written by children in their own hand-writing giving description about the violence they have witnessed at their homes.
The idea of the campaign was original and fresh that helped the campaign to be thought provoking and touching. The campaign would definitely have worked in UK as it has the potential to hit its viewers very hard through an effective presentation of the advertisements. The campaign was created by McCann Erickson.
Via Twenty Four