“Developed through mcgarrybowen (New York, NY), the spot, entitled 10 Years Of Heart, promotes Reebok’s Answer IX shoe with the pump technology that offers the perfect fit by surrounding the foot with an automatic, form fitting air chamber that you can turn on or off as needed. The spot debuted on ESPN nationally on October 18th.
Reebok athlete Allen Iverson has been defined throughout his career by his heart. He has suffered countless injuries over the course of his ten years in the NBA but has continued to play with the same heart and intensity as he did the day he first stepped on the floor. Often called the toughest guy in the NBA, Iverson never misses a beat and when he plays, he plays in his signature shoe from Reebok. The Answer IX will be Allen’s 10th shoe from Reebok, and his first with the pump technology.“
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