The Red Cross has recently launched a powerful print advertisement campaign with reminding people to not to forget the Chernobyl nuclear power plant disaster happened in 1986. The ad has been published under the title of ‘Don’t leave him alone with Chernobyl’, clearly indicating towards the plight and vulnerability of the affected people. The advertisement how the disaster turned sports complexes, schools and other construction into rubbles that has not been settled or rebuilt yet.
The advertisement has focused on the powerful presentation of the visuals showing the conditions of living being and public amenities. These ads had won bronze at the Apica Awards in the category of Public Interest. The campaign was created by Leo Burnett, Ukraine.
Via Hout Lust
