Advertising Guide

Recent Heineken ad is not convincing for many

The recent ad of Heineken premium light beer has a commercial song: ‘Don’t Cha’ by the Pussycat Dolls is surely catchy. However, if any one misses the visuals of the ad, he or she would never come to know that the ad was of Heineken beer.

The song of the ad is by no means concerned with the product, and maybe there is nothing hot about beer as well.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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