Reasons why marketers should not ignore Google+

Dr Prem Digital Healthcare Marketing

Many marketers are non-users of Google+ or ignore it as a social media-marketing platform just because it is not as personal and happening as other social networks are. However, the integration of Google+ with maps and search features makes it a key social network that should be regarded as an important digital marketing strategy by businesses.

As a marketer, you might be looking at ways to attract more visitors to your online site, blogs or social pages. If you have a Google+ account, your search engine optimization and marketing efforts can get a great boost. This is because the more +1s (similar to Facebook ‘likes’) you have on a site, the more likely it is to appear on top of the search results on Google. Not having a presence on Google+ can hamper your opportunities to market your business to a wider audience. Most of the people doing product searches generally check the top results. If your pages were not among those top results, you would be missing many visitors who could have converted into customers.

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You will also be able to gain more audience if you create and share interesting posts on Google+. Its Explore tab can provide you some interesting stuff from Google+ that you may share within your circles. It also leads to a better engagement through which you could be added to more circles. Apart from this, Google+ is integrated with almost every property of Google, such as places, maps, shopping, and even AdWords and YouTube. This makes Google+ even more important to be considered for driving your online marketing efforts. The reason is that Google has a good deal of data of its Gmail and Google+ users. When you +1 some stuff over the Internet using your Google+ profile, it actually connects together all your Google profiles. In this way, Google can offer you more relevant search results or advertising options.

In addition, the redesigned look and features of Google+ have made it more appealing to users. As Google+ is taking the best bits of other popular social media platforms, it is more likely to show great improvements in what it is offering. With Google+, it is more important to look at the bigger picture rather than criticizing its small features. If used properly, this social platform can dig gold for the marketers.

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