This is an example for the hidden ânaughtificationâ in advertising. It makes pun with a (un)popular bad expression. Apart from this, the campaign also makes a mischeivious pun with the images.
This print campaign for glassing sunglasses have been developed by Y&R, Milan and I am not sure anyone will really care about these excessively out-of-the-box efforts. Indeed, the campaign attracts our attention with its naughty way. But, we know thay are naughty. Donât we?
CREDITS
Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
