This is a very powerful and hard-hitting ad campaign launched by Red Cross to promote blood donation. The basic idea of advertisement is simply outstanding and excellently executed. The ad shows a box half filled with blood, as a part of donation, in place of money. The ad spells out ‘money isn’t everything’, as in some circumstances it is blood which save life.
The ad carries an effective strap line that says, ‘Save up to three lives without spending a cent’. The ad has been created by M&C Saatchi.
