More often than not, being called âprimitiveâ would not be considered a compliment unless it was a reference to a display at the Museum of Natural History or something. But since normal rules rarely apply in the advertising world, we were more than thrilled by the campaign developed by BBDO Singapore for Wrangler Basic Cut Jeans. The print advertising campaign won Gold at Cannes 2004 for its originality and wittiness. Of course wearing the same apparel as a Neanderthal would hardly appeal to the dandy metro dudes of the day but once you get the nuance behind the weird campaign (i.e., this pair of jeans is supposed to be uncomplicated, plain, primitive, elementary, primordial, undeveloped, and unsophisticated) it all makes a tonne of sense!
Source: Pub Addict
