Lux soap for ages used beauties from the filmdom for advertising its product. However, the Australian ad agency JWT Sydney drifted from the otherwise hackneyed concept typical of Lux products, to depict beauty in innocence. The power of beauty is so mesmerizing that a little boy in oversized suit impersonates grown-ups to join the Lux club. Is the kid fed up with baby soaps that he wants to explore the world of adult skin care products or is it a covert way of Luxâs entry into the lives of children?
Via:PixelPasta
