A poster is usually created with the single aim of promoting a particular brand or ideology. However, this poster attracts our attention for reasons other than its primary aim. The poster for Forma total gym is made of modeling compound.
These âinnovativeâ posters, developed by Artplan, Rio de Janeiro, feature six packs drawn on human body. The advice of the poster is Shape your body
CREDITS
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla
Via: Coloribus