Now, this is an interesting advertising effort from Post-it, with the creative support of El Garaje Lowe Lima, Peru. Though post-it is a commonly used product in offices, they decided to target students and expand their market.
With this view, they created an ice sculpture with the phrase âReturn The English Bookâ. Below the sculpted phrase you can see the line: âMemory is Fragileâ and the logo of the brand: Post-it. This phrase progressively melted dramatizing the idea of memory being so fragile. By doing this, the passerby received a relevant message in an unexpected way, that can stay in their memory at least until they get a Post-it.
Agency: El Garaje Lowe Lima, Peru
Via: Direct daily
