Portuguese Association for Victim Support, APAV, has launched this powerful print advertisement campaign to urge people to speak and fight against exploitation. The campaign aims at focusing on the plight of victims of abuse and their usual trend of staying silent. The advertisements are showing victimized persons and finger of the abuser on their lips depicting that the person is threatening the victims to remain silent on it. The campaign has included every section of the society who is generally being victimized.
The presentation of the campaign is evidently hard-hitting and self expressive. Though the idea of the campaign is not fresh as it has been repeatedly used but this campaign exemplifies the best execution of the idea. The art direction of the campaign is simply fabulous. The punch line of the campaign reads, ‘Silence hurts’. The campaign was created by JWT, Lisbon, Portugal.
Via: 10 Ad
