Poker ads too hot for ASA

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The advertisers urged the prospective customers to ‘get ready for some hot action’. But, before the customers can do anything, the advertising watchdog has taken a hot action and banned those ads.

The magazine spots for Swank Poker, an online poker room, has been banned by the Advertising Standards Authority of the UK as it ‘promoted gambling as a cause of sexual success‘.

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The magazine campaign, which ran in a poker and gambling title called Flush, promised rewards like “serious erotic action” and “the opportunity to star in a movie with them”.

One of the ads features a busty woman holding her breasts accompanied by the caption “will you hold this pair for me?” A second promotion, an advertorial, positioned Swank Poker as “the very best in poker action coupled with the finest erotic entertainment that the civilised world has to offer”.

Via: guardian.co.uk

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