The NSW State Government’s contentious (and contagious…through word of mouth, what else) “Little Pinky” commercials sailing across waves of debates has turned out to be (to everyone’s surprise) the most successful road safety advertising campaign so far the state has ever produced. The advertising campaign which shows people wiggling their little finger at the speeding male P-platers, may have sparked discomfort and outrage (amongst young men….mostly) but it seems, also have hit the bull’s eye with a bang. People can remember the ad without much aided recall and whats more, are interested to practice what they see (the message the is) on the ad.
As per the study findings, commissioned to examine the affect of the ad, more than seventy five percent of respondents believe the campaign has substantially increased community cognizance about speeding.
The campaign has made its effect right at the bull’s eye. The survey states, approximately 63 per cent of young males have admitted that the ad actually has encouraged them to abide by the speed limit.
Bigger than this is this statistics. More than half – close to 53 per cent of respondents, which consist of both the general public as well as young males have expressed their desire to take action or make (positive and constructive!!) comment on someone’s driving after watching the campaign.
Roads Minister Eric Roozendaal no doubt is a happy man now. Now he can raise his voice against the criticism for the ad which was being labeled as portraying men in bad light.
