The fashion brand Aquascutum has roped in former James Bond, Pierce Brosnan, to be the new face of the company. The veteran Bond is all set for the new global ad campaign for the company that is overhauling itself to rebrand with a view to focus on its British roots. The company has estimated to spend £40 million for its rebranding project.
In the upcoming ad campaign, which is likely to hit the stand somewhere in the next month, Brosnan will play one-half of a rich and sophisticated couple who travel around London. The gorgeous model Julie Stegner would accompany him in the ad campaign.
The ad will appear primarily in lifestyle and fashion magazines and journals in the U.K., Italy and the Far East. The ad campaign is envisaged and created by View Creative with BLM Red handling the media.
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