Philips Electronics has unveiled an exciting idea to advertise itself but not exactly through any advertisement but through a process of Public Relationship. Philips has decided to pay the bill to ESPN and Wall Street Journals that they receive through paid content, in order to provide free access to the readers. Therefore, on selected dates between now and December 17 content of these two media giants will be available free.
Philips has struck a deal with WSJ to buy the full website for three Fridays and the homepage for five Fridays in this season. On the other hand, ESPN will provide free access to its ‘Insider’ sites that is committed to MLB, NFL, NBA and college football, for the entire weekend.
The strategy behind this campaign is not only unique and innovative but also potentially very effective to attract people as the company wants to make people speak and discuss about this company to become if not the most talked about company, a comprehensively talked about company.
Philips is for sure still thriving on simplicity.
Watch a Simplicity event held in 2004.
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