This is a visually compelling print advertisement campaign launched by Pfizer Animal Health. The campaign aims at conveying that the firm is equally sensitive and concerned towards as it is for other beings and it takes utmost care to treat them to the extent that they treat every animal patient as if it were the last one. The advertisements are showing Koala according to submission, which appears like pig and panda, two endangered species in order to highlight there great concern comparable to those of endangered species.
The idea behind the campaign is very strong but the idea does not have complete reflection in its presentation. For some this campaign might be perplexing as Pfizer had been questioned over the tests its conducts on animals. The text of the campaign reads, ‘We protect every pig as if it were the last one’. The campaign was created by Pentamark, Italy.
Via Ads of the World
