We have seen how that George Bush book was mercilessly recycled by a Chinese company. This is Pepsiâs Indian effort to enlighten the youth to the concept of recycling.
Naturally, you should go to college students who are ready for anything just because they want to make a mark. So, Pepsi organized an effort at a college festival, in which a few young artists spent 7 hours putting together 6500+ trashed Pepsi cans and PET bottles into an intriguing pile of trash.
When light was thrown on it, a beautiful image was appeared using the shadows. So, the message is- recycling can lead to a beautiful world.
More than 15,000 people watched it live and over 50,000 online.
CREDITS:
Advertising Agency: JWT New Delhi, INDIA
Executive Creative Director: Soumitra Karnik
Creative Director: Sachin Das Burma
Copywriter: Iraj Fraz Batla
Account Manager: Hari Krishnan
Account Supervisor: Mayukh Hazarika
Producer: Suprotim Day
Art Director: Kunal Gaur
Photographer: Anshuman Mukherjee
Via: Coloribus
