Banking on celebrity gossips and errors is not a new way of brand promotion. You know how the news- Ricky Martin is a guy- has been used to promote the mascara, and that was a clever one. This time, itâs about Paris Hilton, and as you guess, itâs as silly as her âpolice encountersâ.
She was arrested on charges of carrying drugs in South Africa. South African chicken and burger chain Nando immediately decides to bank on this celebrity stupidity and made a poster. The offer to Paris is- Try our joint.
Well, itâs an example for using celebrities without giving them money. Is Paris listening?
Via: Animal New York
