There are many ads where clever art-direction plays a pivotal role in conveying the message. This ad for Parent control bar is also belonged to that group of ads, where the concept is supported by clever art-direction.
The campaign, developed by LatinWorks, Austin, urges parents to protect their kids from violence, gangs and nudity.
To depict the message, they feature a computer desk top where the kids are made up of several folders with names. Though the approach can not be described as fresh one, this ad conveys the message.
CREDITS
Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Daslav Maslov
Art Directors: Rob Casillas, Diego Melo, Daslav Maslov, Eduardo Casasuss
Copy: Diego Castillo
Account Director: Christy Kranik
Production: Daslav Maslov, Eduardo Casasuss
Responsible for the Client: Charlene Riggs
Production Manager: Steve Grill
