Online Behavior Used to Tailor Ads- ‘Do Not Track’ Registry Proposed

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Privacy advocates have proposed the creation of a do-not-track list akin to the Do-Not-Call-Registry, and announced this proposal at a news conference on Wednesday.

This proposal comes in view of large Internet companies looking to increase the tracking of users’ online behavior to tailor ads to their interests. Nine groups, including the Center for Democracy and Technology, the Consumer Federation of America and the World Privacy Forum, submitted the proposal to the Federal Trade Commission ahead of a two-day conference on behavioral advertising.

The groups suggested that there be a requirement that advertisers, as a part of their online ads, give those that they advertise to the details of what they intend to track about them.

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If this proposal comes into effect, government regulators would have the power to enforce the measure against companies that secretly track users or keep more information than they say they do.

There are very real privacy concerns with regards to user data, especially with recent developments in advertising relationships with Facebook and Microsoft, not to mention the ever advancing juggernaut of the Google data acquisition machine.

All this leads me to think — in a world, where these privacy advocates have their way, am I going to be inundated with privacy policy pop-ups every time I navigate to a new domain? I simply don’t think its feasible for something like this to be executed, and even if it were, would we want the government in charge of enforcing compliance?

Via: Washington Post

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