Though the U.S. Internet advertising revenue touching a new high every single passing day but according to a new study it would be difficult to sustain around 30 percent growth rate for three years in a row. Meaning to say, the growth rate of Internet advertising revenue will keep growing but it would be sluggish in the year 2007 and 2010 reveals the latest study.
According to a research firm, eMarketer online ad spending in the current year would rise 26.8 percent this year in the tune of $15.9 billion outpacing the ad spending on television, radio and print outlets. However, weaker consumer spending and a maturing online ad market are the two factors, which are likely to act as a bottleneck to the online advertising spending growth rate.
The study further suggests that online advertising revenue will keep growing and it will hit $25.2 billion mark by the year 2010. However, it is being speculated that the growth rate would come down to 15.1 percent in the year 2007 and 6.8 percent in 2010. Moreover, the industry is hopeful that soon the growth rate would be stabilizing to run on sustainable level.
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