Online ad penetration to exceed 90%: Report

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The latest survey from Outsell, Inc which surveyed 1220 advertisers last November who spend around $2.4 billion in advertising says 80% of advertisers now use online media as favorite ground for advertising. It’s not new news though, it’s happening everywhere, be it China or US or South Africa. And you also get some good news from print media also, Wall Street Journal showed good business than previous year.

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The survey predicts that online marketing spend will increase by 19 percent by the end of 2006 and search engine advertising will grow in the same period.

Via [Imediaconnection]

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