‘Ever since I’ve been in advertising, my life changed completely’ Dan Popov – Account Planner at Gavrila&Asociatii.
‘Ever since I’ve been in PR, my life changed completely’ Alexandra Lungeanu – PR Executive at Group 2.
This is an interesting print advertisement campaign meant for promoting Olimpiadele Comunicarii, the largest communication contest for students in Romania. In the contest, students show their talent to the real professionals belonging PR and advertising agencies. The campaign focuses on depicting luxurious life of those who once contested this contest and their present glamorous lifestyle after working in advertising and PR industry.
The core idea was to take sarcastic take on the luxurious lifestyle of those who are working with advertising and PR companies. The campaign was created by Gavrila & Asociati, Bucharest, Romania.
Via AdArena
